Croatia was ranked 13thth among 99 countries in the world in terms of sustainable tourism standards and green transformation for the travel industry recovery in 2020, according to a report released by Euromonitor International, the strategic market research provider.
Despite this fact, Croatian tour operators are not very optimistic about the upcoming tourist season and its dramatic recovery. They agree that it is possible that this season will be slightly better than 2020, but still far from the standards of the pre-Cavid period.
Euromonitor International has developed the new Sustainable Travel Index to assess 99 destinations in the country “through the lens of environmental, social and economic sustainability, country risk as well as the demand for sustainable tourism, transport and housing”.
“66.4% of consumers worldwide want to have a positive impact on the environment through their daily actions in 2021,” reveals a new report entitled “Leading Sites for Sustainable Tourism”, which was published by the research company of the global Euromonitor International market at ITB Berlin.
The main countries in the list are ranked from developed European countries: Sweden ranks first, while Finland, Austria, Estonia and Norway make the top five.
Slovakia, Iceland, Latvia, France, Slovenia and Switzerland have been planted over Croatia. Croatia has better prices than the Czech Republic, Ireland, Germany, Belgium, Denmark, the Netherlands and Portugal, which make up the top 20.
“Sweden is a pioneer in life-cycle assessment research that is essential to understanding the full impact of consumer behavior and consumption patterns,” said Caroline Bremner, Euromonitor International’s chief travel officer, according to reports. The country is quite committed to the Sustainable Development Goals and preserves Arctic ice and perpetual frost to help curb climate change, aiming to achieve zero-zero emissions by 2045.
Other countries have also shown good progress in sustainable transport and housing. Only a few points away from the top 20 – showing other European countries in the majority, such as Germany and France – there can be found New Zealand, Bolivia and Canada, adds Euromonitor International.