The Croatian National Tourism Board has launched a new promotional campaign “Croatia, your new office!” with the aim of positioning Croatia as an attractive and well-prepared destination for digital nomads. The advertising campaign, in addition to PR and media activities, will be conducted through Facebook and Twitter with a particular focus on the US, Canadian and UK markets. As part of the campaign, a special landing page “Croatia – your new office!” was created in English on the website Croatia.hr in cooperation with the Ministry of Tourism and Sports, which contains all the important information regarding the permit application process and the stay of digital nomads in Croatia.
“Croatia is one of the first members of the European Union to regulate a one-year temporary stay for digital nomads, and this is the result of co-operation between the Ministries of Interior, Foreign and European Affairs, Health, Finance, and the Ministry of Tourism. Croatian Sports recognizes this opportunity in the context of year – round tourism development.With a quality offer and simpler procedures, we are trying to attract as many digital nomads as possible and thus promote our destination.Digital nomads represent a excellent opportunities for the Croatian economy and we are pleased that they are showing an increased interest in many Croatian cities.I believe that Croatia will grab the heart of digital nomads with its natural and cultural beauties as well as the offers of I wish all current and future digital nomads a warm welcome to one of the most prestigious destinations in the world. desirable and unique European; Croatia, “said the Minister of Tourism and Sports, Nikolina Brnjac.
It is worth noting that, at the end of November 2020, the Croatian Parliament adopted the Foreigners Act which entered into force in early 2021 and stipulates that “digital nomads” can be granted temporary residence in the country for up to one year.
“The aim of the latest campaign is to promote Croatia as a country that can guarantee digital nomads a comfortable and safe stay and quality living conditions. Croatia is a widely spoken English country, offering a unique way of life with authentic experiences, good internet connection, favorable climate and a beautiful natural environment, good proximity, while also being easily accessible to the rest of the world. “Europe, very affordable compared to European standards and provides good and affordable health care,” said Kristjan Staničić, Director of the Croatian National Tourism Board, adding that he expects the new legal framework and campaign, which will be carried out periodically throughout the year, have a positive impact on the number of digital nomads in Croatia in the future.
As the National Tourism Board noted in a press release, this has also been recognized by many foreign media, including the world’s leading brand of travel guides Lonely Planet which devoted a recent article to the topic of digital nomads and conditions that foreigners must meet spend a year in Croatia. Moreover, the prestigious Forbes magazine published in the French and American editions an article about Croatia as a desirable and open destination for digital nomads. Finally, numerous American media outlets list Croatia and Dubrovnik as extremely desirable destinations for digital nomads.